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29.12.2017
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailin... Подробнее000
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25.12.2017
Good Works!. Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
Businesses can do well by doing good – Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have team... Подробнее000
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25.12.2017
Deliver a better business experience, for every kind of customer A «one-size fits all» approach to customer service is no longer viable. Businesses competing on service need to understand and cater to... Подробнее000
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25.12.2017
The New Relationship Marketing. How to Build a Large, Loyal, Profitable Network Using the Social Web
A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of «relationship... Подробнее000
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25.12.2017
Buy Now. Creative Marketing that Gets Customers to Respond to You and Your Product
Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just advert... Подробнее000
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22.12.2017
Share This Too. More Social Media Solutions for PR Professionals
The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public rela... Подробнее000
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28.12.2017
Build a Brand in 30 Days. With Simon Middleton, The Brand Strategy Guru
You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book – and 30 days. Simon Middleton shows you how to create, manage and communicate you... Подробнее000
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22.12.2017
How to Become Filthy, Stinking Rich Through Network Marketing. Without Alienating Friends and Family
A contemporary approach to network marketing—from the author of the million-copy bestseller, Your First Year in Network Marketing This is a book about reality—an unpleasant reality that no one seems t... Подробнее000
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24.12.2017
UnBranding. 100 Branding Lessons for the Age of Disruption
UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationship... Подробнее000
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24.12.2017
Artificial Intelligence for Marketing. Practical Applications
A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for mark... Подробнее000
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11.01.2018
Marketing 4.0. Moving from Traditional to Digital
Marketing has changed forever—this is what comes nextMarketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketi... Подробнее000
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24.12.2017
Monetizing Innovation. How Smart Companies Design the Product Around the Price
Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in doll... Подробнее000
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24.12.2017
The Agile Marketer. Turning Customer Experience Into Your Competitive Advantage
The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a ... Подробнее000
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24.12.2017
The Ways to New. 15 Paths to Disruptive Innovation
Break free and lead the market with the roadmap to Disruption The Ways to New gives you a blueprint for innovation, helping you dig your organization out of the quicksand and get on the fast track to ... Подробнее000
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24.12.2017
Magnetic. The Art of Attracting Business
Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of customers. This innovative text examines a range o... Подробнее000
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31.12.2017
Behavioral Marketing. Delivering Personalized Experiences At Scale
Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An ... Подробнее000
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25.12.2017
YouthNation. Building Remarkable Brands in a Youth-Driven Culture
Youth is no longer an age—it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's availabl... Подробнее000
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23.12.2017
Romancing the Brand. How Brands Create Strong, Intimate Relationships with Consumers
A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They... Подробнее000
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21.12.2017
What Great Brands Do. The Seven Brand-Building Principles that Separate the Best from the Rest
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattai... Подробнее000
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24.12.2017
Big Data Marketing. Engage Your Customers More Effectively and Drive Value
Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and e... Подробнее100
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11.01.2018
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarke... Подробнее000
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24.12.2017
Kick off the cycle of success with serious self-promotion that works Book Yourself Solid is a handbook for self-promotion that translates into results. We tend to think of «busy» as the equivalent of ... Подробнее000
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23.12.2017
Marketing to Millennials For Dummies
Market effectively to the millennial mindset Millennials make up the largest and most valuable market of consumers in the United States —but until you understand how to successfully market to them, yo... Подробнее000
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24.12.2017
The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change o... Подробнее000
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23.12.2017
The Strategic Storyteller. Content Marketing in the Age of the Educated Consumer
The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the world, they’re not only building a reputation, the... Подробнее000
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23.12.2017
A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost ... Подробнее000
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11.01.2018
Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sal... Подробнее000
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23.12.2017
The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, eng... Подробнее000
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24.12.2017
Hacking Marketing. Agile Practices to Make Marketing Smarter, Faster, and More Innovative
Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management... Подробнее000
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24.12.2017
Experiential Marketing. Secrets, Strategies, and Success Stories from the World's Greatest Brands
The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete... Подробнее000
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24.12.2017
Customer-Centric Marketing. Build Relationships, Create Advocates, and Influence Your Customers
The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by on... Подробнее000
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24.12.2017
Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the «always-on» consumer to deliver more personalized ... Подробнее000
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24.12.2017
Chief Customer Officer 2.0. How to Build Your Customer-Driven Growth Engine
A Customer Experience Roadmap to Transform Your Business and Culture Chief Customer Officer 2.0 will give you a proven framework that has launched and advanced the customer experience transformation i... Подробнее000
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24.12.2017
Predictive Marketing. Easy Ways Every Marketer Can Use Customer Analytics and Big Data
Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips... Подробнее100
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25.12.2017
Social Media Marketing For Dummies
The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Socia... Подробнее000
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25.12.2017
Named one of Fortune Magazine’s “5 Best Business Books” in 2015 See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning wh... Подробнее000
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25.12.2017
Shake up and redefine the market by changing your game! A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking... Подробнее000
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25.12.2017
Inbound Marketing, Revised and Updated. Attract, Engage, and Delight Customers Online
Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagem... Подробнее000
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25.12.2017
Winning Global Markets. How Businesses Invest and Prosper in the World's High-Growth Cities
A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a ne... Подробнее000
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