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20.02.2018
The Findability Formula. The Easy, Non-Technical Approach to Search Engine Marketing
To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competitio... Подробнее000
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20.02.2018
Robin Hood Marketing. Stealing Corporate Savvy to Sell Just Causes
Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for a... Подробнее000
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19.02.2018
Marketing Automation. Practical Steps to More Effective Direct Marketing
In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisticated communications with customers–the lifeblood ... Подробнее000
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20.02.2018
Marketing Calculator. Measuring and Managing Return on Marketing Investment
This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demystifies how marketers can significantly i... Подробнее000
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19.02.2018
The Great Formula. for Creating Maximum Profit with Minimal Effort
Praise for THE GREAT FORMULA «This book reminds me of Isaac Newton's discovery of gravity-a stunningly simple idea that changed the course of history. I've seen The Great Formula create millionaires w... Подробнее000
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21.02.2018
The Marketing Accountability Imperative. Driving Superior Returns on Marketing Investments
Making accountable marketing decisions to improve the efficiency of spending In this practical guide, Prophet CEO Michael Dunn teams up with marketing effectiveness expert Chris Halsall to help market... Подробнее000
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06.02.2018
101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms
"Troy Waugh—'the rainmakers' rainmaker'—has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, hig... Подробнее000
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09.02.2018
The forms, letters, and other tools included in Marketing Kit For Dummies, 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presen... Подробнее000
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09.02.2018
How to Market, Advertise and Promote Your Business or Service in Your Own Backyard
Create a successful and affordable marketing campaign for your local small business using the tips and detailed 10-point, step-by-step method in How to Market, Advertise and Promote Your Business or S... Подробнее000
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19.02.2018
An innovative approach to winning more profitable sales in the growing professional services industry In recent years, professional services providers have had to rethink their sales methods and adapt... Подробнее000
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21.02.2018
The Shift. The Transformation of Today's Marketers into Tomorrow's Growth Leaders
Praise for The Shift «More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are gett... Подробнее000
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20.02.2018
Energize Growth Now. The Marketing Guide to a Wealthy Company
A strategy and marketing guide for growth companies Growth at any price can be exhausting for B-2-B companies and professional service providers who want to win more clients. Many entrepreneurs watch ... Подробнее000
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21.02.2018
Faith-Based Marketing. The Guide to Reaching 140 Million Christian Customers
Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backf... Подробнее000
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19.02.2018
Inspired Marketing! presents the inside secrets of today?s most successful marketers. If you sell anything, this handy, practical, rainmaking guide reveals a new way to sell without resorting to hype,... Подробнее000
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20.02.2018
Pow! Right Between the Eyes. Profiting from the Power of Surprise
Pow! Radical new methods for reaching jaded, cynical consumers Put simply, when it comes to your business, your new idea, even yourself, this book can be the difference between a «Who cares?» and a «H... Подробнее000
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20.02.2018
Predicting Market Success. New Ways to Measure Customer Loyalty and Engage Consumers With Your Brand
Praise for Predicting Market Success «Predicting Market Success has come at the right time for major companies. The value of understanding the dimensions of your brand's unique appeal and strength of ... Подробнее000
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20.02.2018
Steal These Ideas!. Marketing Secrets That Will Make You a Star
Working for nearly thirty years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity—with notable political and not-for-profit campaigns along the way—Ste... Подробнее000
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21.02.2018
Praise for EMAIL MARKETING by the NUM8ERS «At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Emai... Подробнее000
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21.02.2018
IdeaWise. How to Transform Your Ideas into Tomorrow's Innovations
An easy-to-understand and easy-to-implement method for creating new ideas and new products This book blows the lid off the so-called «idea gurus» by demystifying the creation of great new innovations.... Подробнее000
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20.02.2018
The Irresistible Offer. How to Sell Your Product or Service in 3 Seconds or Less
Your customers are going to give you three seconds to make the sale. Do you know what to say in those three seconds? The marketing methods of the past are losing effectiveness as consumers are getting... Подробнее000
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20.02.2018
Customer Winback. How to Recapture Lost Customers--And Keep Them Loyal
Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, savin... Подробнее000
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19.02.2018
All You Need is a Good Idea!. How to Create Marketing Messages that Actually Get Results
In All You Need Is a Good Idea, Jay Heyman shows you how to create powerful marketing and advertising ideas that will dramatically increase sales for your business. Perfect for entrepreneurs and small... Подробнее000
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19.02.2018
Balanced Brand. How to Balance the Stakeholder Forces That Can Make Or Break Your Business
Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and reputation... Подробнее000
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20.02.2018
Digital Marketing. Global Strategies from the World's Leading Experts
The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commer... Подробнее000
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04.02.2018
The Professional's Guide to Financial Services Marketing is directed to any financial services professional–from individual representatives to executives of large financial services companies–who is l... Подробнее000
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19.02.2018
Subliminal Persuasion. Influence & Marketing Secrets They Don't Want You To Know
If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer ... Подробнее000
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05.02.2018
Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the ... Подробнее000
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09.02.2018
Gimme! The Human Nature of Successful Marketing
In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and adv... Подробнее000
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20.02.2018
Praise for Your Gut Is Still Not Smarter Than Your Head «Too many companies treat marketing as a communication exercise to help sales move a few more cases of product out of the door. Your Gut Is Stil... Подробнее000
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28.12.2017
Resonate. Present Visual Stories that Transform Audiences
Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant to inform, inspire, and persuade audiences. So why... Подробнее000
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28.12.2017
Brand Relevance. Making Competitors Irrelevant
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius,... Подробнее000
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28.12.2017
Convert Every Click. Make More Money Online with Holistic Conversion Rate Optimization
A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and increase bottom-line profits In order for your busines... Подробнее000
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28.12.2017
Game-Based Marketing. Inspire Customer Loyalty Through Rewards, Challenges, and Contests
Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoop... Подробнее000
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24.12.2017
Brains on Fire. Igniting Powerful, Sustainable, Word of Mouth Movements
Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already forme... Подробнее000
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28.12.2017
Creating Value Through People. Discussions with Talent Leaders
Practical guidance on how to empower people to do their best. Filled with stories by and fascinating interviews with human capital innovators, Making a Difference Through People provides practical gui... Подробнее000
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28.12.2017
Convergence Marketing. Combining Brand and Direct Marketing for Unprecedented Profits
Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powe... Подробнее000
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23.12.2017
Win / Loss Reviews. A New Knowledge Model for Competitive Intelligence
An effective framework for strengthening competitiveness by learning from past deals and applying insights derived from them. Every sales opportunity, whether won or lost, has useful nuggets of inform... Подробнее000
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31.12.2017
Hello, I am your customer. Do you see the world like I do? It's simple really. Start with me and everything else follows. Together we can do extraordinary things. Are you ready? 10 building blocks, 30... Подробнее000
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23.12.2017
Marketing is one of the most important aspects in business today, but it’s also highly competitive and complicated, with intricate strategies and methods of delivery to understand and retain. This str... Подробнее000
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22.12.2017
Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with p... Подробнее000
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