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Классический маркетинг
20.08.2019
The Revenue Acceleration Rules
Turn data into revenue in the B2B marketing sphere The Revenue Acceleration Rules is a unique guide in the business-to-business space, providing a clear framework for more effective marketing in an ac... Подробнее000
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20.08.2019
Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of «workouts» that analyze the fundamental reasons behind the success of br... Подробнее000
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21.08.2019
Develop and implement an effective content strategy tailored to your business’s needs Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing the... Подробнее000
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21.08.2019
In a world of switched-off and disenchanted consumers, the time is right for a new approach to communicating with customers. Passion Branding is that approach. Centred on a passionate relationship bet... Подробнее000
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22.08.2019
Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretchi... Подробнее000
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20.08.2019
A breakthrough is a discontinuous change that makes new things possible and takes performance in a market to a new level. This book is about creating breakthroughs in large organizations where so much... Подробнее000
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20.08.2019
The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the ... Подробнее000
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21.08.2019
—Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com coauthor, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Third Edition «With Pricing on Purpose, Ron B... Подробнее000
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21.08.2019
Agency Account Handling strives to distinguish between good account handling and great account handling. This book will help you understand the wider picture of client servicing, give you satisfied cu... Подробнее000
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21.08.2019
Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in t... Подробнее000
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20.08.2019
This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each ... Подробнее000
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20.08.2019
Customer Management Excellence
CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping on the bandwagon, but few are doing it in a way that will reap long-term benefits. And while billio... Подробнее000
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21.08.2019
Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical examples, learning points and provocative takeaways, t... Подробнее000
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21.08.2019
This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most va... Подробнее000
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26.08.2019
You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, chan... Подробнее000
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21.08.2019
The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in le... Подробнее000
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21.08.2019
A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an iconic brand. Cadbury's Puple Reign for the first time tells the in-depth story and definitive history o... Подробнее000
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21.08.2019
Conversations with Marketing Masters
Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Coverin... Подробнее000
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21.08.2019
Logos and No Gos ought to be mandatory reference material for all managers of branded products and services. It is a concise, easy read, jammed with crucial information on how to survive and thrive in... Подробнее000
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21.08.2019
The Marketing Director's Role in Business Planning and Corporate Governance
Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the ... Подробнее000
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21.08.2019
How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It
This book describes a marketing and design approach called «total design,»which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers an in... Подробнее000
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21.08.2019
This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the ag... Подробнее000
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22.08.2019
Combine social media with traditional marketing techniques for breakthrough results! While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or a... Подробнее000
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21.08.2019
The Art and Science of Interpreting Market Research Evidence
The Art and Science of Interpreting Market Research Evidence offers a complete account of the way today's researchers interpret evidence and apply it to decision making. David Smith and Jonathan Fletc... Подробнее000
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21.08.2019
The Marketing of Technology Intensive Products and Services
This book provides the basic models and methods for the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market rese... Подробнее000
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02.08.2019
Sales teams have the potential to do great work. Most sales teams do not devote enough energy to meeting dynamics and process awareness. The skills related to this are critical components of effective... Подробнее000
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24.12.2018
Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine lea... Подробнее000
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25.12.2018
The Persuasion Code. How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt thei... Подробнее000
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03.06.2018
Essential Tools for Operations Management. Tools, Models and Approaches for Managers and Consultants
The third book in the Essential Tools For series… on the topic of Operations Management Based on Simon Burtonshaw-Gunn's successful The Essential Management Toolbox, this book focuses in greater depth... Подробнее000
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31.03.2018
What You Need to Know About Marketing
Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, en... Подробнее000
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13.04.2018
Managing Customers Through Economic Cycles
Whether you are a global Fortune 500 organization or a small business Managing Customers Through Economic Cycles show you how to optimize your business's sales and marketing approaches specific to sur... Подробнее000
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11.04.2018
Social Media Rules of Engagement. Why Your Online Narrative is the Best Weapon During a Crisis
Avoid becoming a #PRFail with a solid social media strategy Social Media Rules of Engagement guides you in the development of a bullet-proof social media strategy. You can manage any crisis effectivel... Подробнее000
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13.04.2018
The Handbook of Online and Social Media Research. Tools and Techniques for Market Researchers
Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the le... Подробнее000
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13.04.2018
Three Threats to Brand Relevance. Strategies That Work
Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened.—David... Подробнее000
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12.04.2018
Market Segmentation. How to Do It and How to Profit from It
Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs... Подробнее000
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11.04.2018
Online Marketing. A User's Manual
This is Your Complete Manual of Digital Marketing Magic. How do you stay out in from when everything’s moving so fast? The internet and social media have changed how we do our jobs beyond recognition.... Подробнее000
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20.02.2018
Powerlines. Words That Sell Brands, Grip Fans, and Sometimes Change History
Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate,... Подробнее000
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19.02.2018
At the Crossroads. The Remarkable CPA Firm that Nearly Crashed, then Soared
If you'd like to know how to change your underachieving firm, At The Crossroads: The Remarkable CPA Firm That Nearly Crashed, Then Soared may hold the key to a bright new future. This innovative book ... Подробнее000
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20.02.2018
The Findability Formula. The Easy, Non-Technical Approach to Search Engine Marketing
To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competitio... Подробнее000
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20.02.2018
Robin Hood Marketing. Stealing Corporate Savvy to Sell Just Causes
Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for a... Подробнее000
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