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31.12.2017
Social Media Engagement For Dummies
Put «engage» front and center in your social media marketing engagement strategies! When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with... Подробнее000
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31.12.2017
The 15 Essential Marketing Masterclasses for Your Small Business
Practical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that... Подробнее000
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30.12.2017
Z.E.R.O. Zero Paid Media as the New Marketing Model
The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the mar... Подробнее000
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30.12.2017
Trust Agents. Using the Web to Build Influence, Improve Reputation, and Earn Trust
The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition Today's online influencers are Web natives who trade in trust, reputation, and relationships, using social... Подробнее000
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23.12.2017
The Passion Conversation. Understanding, Sparking, and Sustaining Word of Mouth Marketing
No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You’re in the people business, an... Подробнее000
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21.12.2017
Share This. The Social Media Handbook for PR Professionals
Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived... Подробнее000
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30.12.2017
Infographics. The Power of Visual Storytelling
Transform your marketing efforts through the power of visual content In today's fast-paced environment, you must communicate your message in a concise and engaging way that sets it apart from the nois... Подробнее000
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30.12.2017
The Vibe. The Marketing Handbook for Every Product, Service and Industry
While most companies claim to have a brand, only a few make an authentic connection with customers or clients. The rest simply have a logo that gets slapped onto the side of a truck or onto a shirt. T... Подробнее000
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29.12.2017
The Growth Drivers. The Definitive Guide to Transforming Marketing Capabilities
The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing t... Подробнее000
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29.12.2017
Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerat... Подробнее000
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29.12.2017
The Digital Handshake. Seven Proven Strategies to Grow Your Business Using Social Media
Practical applications for using social media to boost your business Even today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handsh... Подробнее000
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26.12.2017
The Buying Brain. Secrets for Selling to the Subconscious Mind
If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the l... Подробнее000
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27.12.2017
The Retail Revival. Reimagining Business for the New Age of Consumerism
Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in sub... Подробнее000
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27.12.2017
eBoot Camp. Proven Internet Marketing Techniques to Grow Your Business
In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web market... Подробнее000
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27.12.2017
Get Seen. Online Video Secrets to Building Your Business
The era of online video has arrived—now make it work for your business In the last year, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in, and... Подробнее000
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27.12.2017
Steal These Ideas!. Marketing Secrets That Will Make You a Star
The marketer's guide to standing out from the crowd and connecting with consumers As advertisements become more ubiquitous online and off, the struggle to really capture a customer's attention is heat... Подробнее000
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27.12.2017
Understand and market to the newest wave of millennials Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an entr... Подробнее000
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27.12.2017
Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more lon... Подробнее000
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27.12.2017
Launch. How to Quickly Propel Your Business Beyond the Competition
If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, work... Подробнее000
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26.12.2017
Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on y... Подробнее000
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26.12.2017
It's time to join Social Nation and prosper! This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and serv... Подробнее000
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26.12.2017
Google, Microsoft, Apple, Starbucks, and Wal-Mart are «category killers.» Why? One key to their astounding success is that they have mastered the art of creating highly attractive partner and customer... Подробнее000
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26.12.2017
Mobilized Marketing. How to Drive Sales, Engagement, and Loyalty Through Mobile Devices
Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets an... Подробнее000
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26.12.2017
Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visib... Подробнее000
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26.12.2017
Kick Ass Business and Marketing Secrets. How to Blitz Your Competition
A complete course on the rules of marketing for today’s climate In this fast-paced, cluttered, and global marketplace, new influences are constantly affecting your business. Today's sophisticated cons... Подробнее000
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26.12.2017
Beyond Viral. How to Attract Customers, Promote Your Brand, and Make Money with Online Video
Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent,... Подробнее000
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26.12.2017
Attract, engage, and inspire your customers with an «Optimize and Socialize» content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media... Подробнее000
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26.12.2017
Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals In today's commoditized marketplace, no matter what product or service you sell, there's ... Подробнее000
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26.12.2017
Socialnomics. How Social Media Transforms the Way We Live and Do Business
The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an essential book for anyone who wants to understand ... Подробнее000
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26.12.2017
It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating val... Подробнее000
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26.12.2017
Marketing 3.0. From Products to Customers to the Human Spirit
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in ... Подробнее000
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25.12.2017
In today’s competitive business climate, you can’t just satisfy your customers. You have to be better than that, giving them experiences that they won’t forget. Author Shep Hyken has spent twenty-five... Подробнее000
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21.12.2017
Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effectiv... Подробнее000
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24.12.2017
Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite... Подробнее000
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22.12.2017
Roar! Get Heard in the Sales and Marketing Jungle. A Business Fable
Don't just get your message out. ROAR it out! In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old L... Подробнее000
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23.12.2017
Visual Marketing. 99 Proven Ways for Small Businesses to Market with Images and Design
Effective creative strategies and campaigns for business owners or marketers Whether it's on the Web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our at... Подробнее000
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24.12.2017
Changing the Channel. 12 Easy Ways to Make Millions for Your Business
An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most i... Подробнее000
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22.12.2017
Free Marketing. 101 Low and No-Cost Ways to Grow Your Business, Online and Off
Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of fr... Подробнее000
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29.12.2017
The Book of Business Awesome / The Book of Business UnAwesome
UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together—one read from the front and the other read from the back when flipped over. Covering key business co... Подробнее000
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29.12.2017
Marketing in the Age of Google, Revised and Updated. Your Online Strategy IS Your Business Strategy
Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more impor... Подробнее000
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