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19.02.2018
At the Crossroads. The Remarkable CPA Firm that Nearly Crashed, then Soared
If you'd like to know how to change your underachieving firm, At The Crossroads: The Remarkable CPA Firm That Nearly Crashed, Then Soared may hold the key to a bright new future. This innovative book ... Подробнее000
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20.02.2018
The Findability Formula. The Easy, Non-Technical Approach to Search Engine Marketing
To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competitio... Подробнее000
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20.02.2018
Robin Hood Marketing. Stealing Corporate Savvy to Sell Just Causes
Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for a... Подробнее000
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19.02.2018
Marketing Automation. Practical Steps to More Effective Direct Marketing
In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisticated communications with customers–the lifeblood ... Подробнее000
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20.02.2018
Marketing Calculator. Measuring and Managing Return on Marketing Investment
This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demystifies how marketers can significantly i... Подробнее000
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19.02.2018
The Great Formula. for Creating Maximum Profit with Minimal Effort
Praise for THE GREAT FORMULA «This book reminds me of Isaac Newton's discovery of gravity-a stunningly simple idea that changed the course of history. I've seen The Great Formula create millionaires w... Подробнее000
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21.02.2018
The Marketing Accountability Imperative. Driving Superior Returns on Marketing Investments
Making accountable marketing decisions to improve the efficiency of spending In this practical guide, Prophet CEO Michael Dunn teams up with marketing effectiveness expert Chris Halsall to help market... Подробнее000
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06.02.2018
101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms
"Troy Waugh—'the rainmakers' rainmaker'—has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, hig... Подробнее000
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09.02.2018
The forms, letters, and other tools included in Marketing Kit For Dummies, 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presen... Подробнее000
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09.02.2018
How to Market, Advertise and Promote Your Business or Service in Your Own Backyard
Create a successful and affordable marketing campaign for your local small business using the tips and detailed 10-point, step-by-step method in How to Market, Advertise and Promote Your Business or S... Подробнее000
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19.02.2018
An innovative approach to winning more profitable sales in the growing professional services industry In recent years, professional services providers have had to rethink their sales methods and adapt... Подробнее000
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21.02.2018
The Shift. The Transformation of Today's Marketers into Tomorrow's Growth Leaders
Praise for The Shift «More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are gett... Подробнее000
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20.02.2018
Energize Growth Now. The Marketing Guide to a Wealthy Company
A strategy and marketing guide for growth companies Growth at any price can be exhausting for B-2-B companies and professional service providers who want to win more clients. Many entrepreneurs watch ... Подробнее000
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19.02.2018
Your Internet Cash Machine. The Insiders' Guide to Making Big Money, Fast!
Your Internet Cash Machine takes you buy the hand and leads you through the entire process of building a successful Internet business. It walks you through the process of selecting a niche based on yo... Подробнее000
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21.02.2018
Faith-Based Marketing. The Guide to Reaching 140 Million Christian Customers
Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backf... Подробнее000
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19.02.2018
Inspired Marketing! presents the inside secrets of today?s most successful marketers. If you sell anything, this handy, practical, rainmaking guide reveals a new way to sell without resorting to hype,... Подробнее000
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20.02.2018
Pow! Right Between the Eyes. Profiting from the Power of Surprise
Pow! Radical new methods for reaching jaded, cynical consumers Put simply, when it comes to your business, your new idea, even yourself, this book can be the difference between a «Who cares?» and a «H... Подробнее000
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20.02.2018
Predicting Market Success. New Ways to Measure Customer Loyalty and Engage Consumers With Your Brand
Praise for Predicting Market Success «Predicting Market Success has come at the right time for major companies. The value of understanding the dimensions of your brand's unique appeal and strength of ... Подробнее000
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20.02.2018
Steal These Ideas!. Marketing Secrets That Will Make You a Star
Working for nearly thirty years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity—with notable political and not-for-profit campaigns along the way—Ste... Подробнее000
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21.02.2018
Praise for EMAIL MARKETING by the NUM8ERS «At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Emai... Подробнее000
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21.02.2018
IdeaWise. How to Transform Your Ideas into Tomorrow's Innovations
An easy-to-understand and easy-to-implement method for creating new ideas and new products This book blows the lid off the so-called «idea gurus» by demystifying the creation of great new innovations.... Подробнее000
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20.02.2018
The Irresistible Offer. How to Sell Your Product or Service in 3 Seconds or Less
Your customers are going to give you three seconds to make the sale. Do you know what to say in those three seconds? The marketing methods of the past are losing effectiveness as consumers are getting... Подробнее000
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20.02.2018
Hypnotic Writing. How to Seduce and Persuade Customers with Only Your Words
Discover the secrets of written persuasion! «The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environmen... Подробнее000
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20.02.2018
Customer Winback. How to Recapture Lost Customers--And Keep Them Loyal
Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, savin... Подробнее000
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20.02.2018
Your Portable Empire. How to Make Money Anywhere While Doing What You Love
Praise for Your Portable Empire «In a sea of snake oil and get-rich-quick nonsense about fast money on the Internet from people who haven't really done it, O'Bryan's book is a ship of sanity to an isl... Подробнее000
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19.02.2018
All You Need is a Good Idea!. How to Create Marketing Messages that Actually Get Results
In All You Need Is a Good Idea, Jay Heyman shows you how to create powerful marketing and advertising ideas that will dramatically increase sales for your business. Perfect for entrepreneurs and small... Подробнее000
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19.02.2018
Balanced Brand. How to Balance the Stakeholder Forces That Can Make Or Break Your Business
Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and reputation... Подробнее000
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21.02.2018
Millions of people around the world participate daily in network marketing sales. This book offers, for the first time, a step-by-step plan for building a profitable, long-lasting network marketing bu... Подробнее000
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20.02.2018
Digital Marketing. Global Strategies from the World's Leading Experts
The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commer... Подробнее000
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04.02.2018
The Professional's Guide to Financial Services Marketing is directed to any financial services professional–from individual representatives to executives of large financial services companies–who is l... Подробнее000
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04.02.2018
Unleashing the Power of PR. A Contrarian's Guide to Marketing and Communication
Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers... Подробнее000
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04.02.2018
Successful network marketing entrepreneurs share their secrets In The Ultimate Guide to Network Marketing, network marketing guru Dr. Joe Rubino offers readers a wide variety of proven business-buildi... Подробнее000
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05.02.2018
Use e-mail to boost your income-today! The E-Code brings together the combined wisdom of 33 Internet marketing superstars to reveal how they make money online-using nothing but the power of e-mail. Ea... Подробнее000
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19.02.2018
Subliminal Persuasion. Influence & Marketing Secrets They Don't Want You To Know
If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer ... Подробнее000
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05.02.2018
Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the ... Подробнее000
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09.02.2018
Gimme! The Human Nature of Successful Marketing
In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and adv... Подробнее000
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20.02.2018
Praise for Your Gut Is Still Not Smarter Than Your Head «Too many companies treat marketing as a communication exercise to help sales move a few more cases of product out of the door. Your Gut Is Stil... Подробнее000
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24.01.2018
Как удвоить прибыль своей компании. Корпоративные продажи
Предложенные в книге инструменты увеличения прибыльности компаний не являются каким-то новшеством. Однако здесь отобраны именно те из них, которые опробованы лично автором и работают на практике. Прив... Подробнее100
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22.01.2018
Издание представляет собой учебник нового поколения. Его авторы: профессор, имеющий большой практический опыт рекламной деятельности, и руководитель крупнейшего рекламного агентства, который активно п... Подробнее100
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22.01.2018
Рассмотрено, что такое успешная организация в крупном и малом предпринимательстве. Выделены основные элементы маркетинга современной организации, показано, как провести маркетинговые исследования и из... Подробнее000
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