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Управление маркетингом
22.01.2018
Рассмотрено, что такое успешная организация в крупном и малом предпринимательстве. Выделены основные элементы маркетинга современной организации, показано, как провести маркетинговые исследования и из... Подробнее000
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22.01.2018
Книга представляет собой дальнейшее развитие широко известного в нашей стране учебника «Международный менеджмент», выдержавшего уже 5 изданий, и подготовлена тем же авторским коллективом (сотрудниками... Подробнее000
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22.01.2018
Перед вами учебник по маркетингу нового поколения. В нем рассмотрены главные тренды мирового маркетинга и основные инструменты маркетинговых коммуникаций: реклама, PR, директ-маркетинг, сейлз промоушн... Подробнее000
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22.01.2018
Учебник «Товарная политика организации» на сегодняшний день является первым полным, хрестоматийным изданием для студентов высших экономических учебных заведений, обучающихся по программе бакалавриата ... Подробнее000
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25.12.2017
Взрывной рост. Как современные быстрорастущие компании совершают успешный прорыв
Эта книга содержит таблицы, графики и иллюстрации в виде ПДФ-файла, который вы можете скачать на странице аудиокниги на сайте после её покупки.Сложно поверить, но когда-то Airbnb был «тайным оружием» ... Подробнее010
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31.12.2017
Data-Driven Marketing. The 15 Metrics Everyone in Marketing Should Know
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight ma... Подробнее000
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28.12.2017
Resonate. Present Visual Stories that Transform Audiences
Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant to inform, inspire, and persuade audiences. So why... Подробнее000
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28.12.2017
Brand Relevance. Making Competitors Irrelevant
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius,... Подробнее000
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28.12.2017
Convert Every Click. Make More Money Online with Holistic Conversion Rate Optimization
A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and increase bottom-line profits In order for your busines... Подробнее000
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28.12.2017
Game-Based Marketing. Inspire Customer Loyalty Through Rewards, Challenges, and Contests
Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoop... Подробнее000
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24.12.2017
Brains on Fire. Igniting Powerful, Sustainable, Word of Mouth Movements
Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already forme... Подробнее000
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28.12.2017
Creating Value Through People. Discussions with Talent Leaders
Practical guidance on how to empower people to do their best. Filled with stories by and fascinating interviews with human capital innovators, Making a Difference Through People provides practical gui... Подробнее000
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28.12.2017
Convergence Marketing. Combining Brand and Direct Marketing for Unprecedented Profits
Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powe... Подробнее000
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23.12.2017
Win / Loss Reviews. A New Knowledge Model for Competitive Intelligence
An effective framework for strengthening competitiveness by learning from past deals and applying insights derived from them. Every sales opportunity, whether won or lost, has useful nuggets of inform... Подробнее000
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31.12.2017
Hello, I am your customer. Do you see the world like I do? It's simple really. Start with me and everything else follows. Together we can do extraordinary things. Are you ready? 10 building blocks, 30... Подробнее000
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23.12.2017
Marketing is one of the most important aspects in business today, but it’s also highly competitive and complicated, with intricate strategies and methods of delivery to understand and retain. This str... Подробнее000
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22.12.2017
Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with p... Подробнее000
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31.12.2017
The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and o... Подробнее000
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24.12.2017
Thirty million online UK customers are just a click away, and Digital Marketing For Dummies shows you how to reach them. The author team of internet and marketing experts introduce you to the latest h... Подробнее000
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31.12.2017
Visual Social Marketing For Dummies
How to implement a best-in-class visual marketing plan It's no secret that visual content online really draws in viewers. People love Pinterest, Facebook, and the like for visual sharing and engaging.... Подробнее000
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31.12.2017
Social Media Engagement For Dummies
Put «engage» front and center in your social media marketing engagement strategies! When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with... Подробнее000
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31.12.2017
The 15 Essential Marketing Masterclasses for Your Small Business
Practical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that... Подробнее000
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31.12.2017
Marketing Research Kit For Dummies
The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find wha... Подробнее000
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30.12.2017
Z.E.R.O. Zero Paid Media as the New Marketing Model
The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the mar... Подробнее000
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30.12.2017
Trust Agents. Using the Web to Build Influence, Improve Reputation, and Earn Trust
The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition Today's online influencers are Web natives who trade in trust, reputation, and relationships, using social... Подробнее000
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23.12.2017
The Passion Conversation. Understanding, Sparking, and Sustaining Word of Mouth Marketing
No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You’re in the people business, an... Подробнее000
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21.12.2017
Share This. The Social Media Handbook for PR Professionals
Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived... Подробнее000
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30.12.2017
Infographics. The Power of Visual Storytelling
Transform your marketing efforts through the power of visual content In today's fast-paced environment, you must communicate your message in a concise and engaging way that sets it apart from the nois... Подробнее000
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30.12.2017
The Vibe. The Marketing Handbook for Every Product, Service and Industry
While most companies claim to have a brand, only a few make an authentic connection with customers or clients. The rest simply have a logo that gets slapped onto the side of a truck or onto a shirt. T... Подробнее000
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29.12.2017
The Growth Drivers. The Definitive Guide to Transforming Marketing Capabilities
The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing t... Подробнее000
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29.12.2017
Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerat... Подробнее000
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29.12.2017
The Digital Handshake. Seven Proven Strategies to Grow Your Business Using Social Media
Practical applications for using social media to boost your business Even today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handsh... Подробнее000
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26.12.2017
The Buying Brain. Secrets for Selling to the Subconscious Mind
If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the l... Подробнее000
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27.12.2017
The Retail Revival. Reimagining Business for the New Age of Consumerism
Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in sub... Подробнее000
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27.12.2017
eBoot Camp. Proven Internet Marketing Techniques to Grow Your Business
In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web market... Подробнее000
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27.12.2017
Get Seen. Online Video Secrets to Building Your Business
The era of online video has arrived—now make it work for your business In the last year, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in, and... Подробнее000
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27.12.2017
Steal These Ideas!. Marketing Secrets That Will Make You a Star
The marketer's guide to standing out from the crowd and connecting with consumers As advertisements become more ubiquitous online and off, the struggle to really capture a customer's attention is heat... Подробнее000
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27.12.2017
Understand and market to the newest wave of millennials Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an entr... Подробнее000
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27.12.2017
Flip the Funnel. How to Use Existing Customers to Gain New Ones
Why customer retention is the new acquisition If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph ... Подробнее000
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27.12.2017
Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more lon... Подробнее000
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